Cyril Sansano
Data Driven SEO Manager
with a Creative Flair
SEO is part of a bigger picture and not just about the technicalities or great content. It requires implementing the “extra 10%” that no one else will do. It’s about thinking long term whilst honing a strategic, systematic, and scientific approach. It’s about properly identifying priorities and understanding the importance of deep focus.
About Cyril Sansano
Over a decade ago, Cyril had his first experience with digital marketing by selling event tickets through Facebook ads.
This led Cyril to partner up with a company called Big Brand Speaking that was selling a 3-Day Speaker Training Workshop and a 1-Year Marketing Program – tailored to coaches and consultants.
Cyril’s primary responsibility was to manage the marketing department for the company and for a few selected clients. In that period, Cyril also facilitated over 200 sales and marketing workshops.
Four years later, Cyril changed industry to help a property group move its marketing team in-house. He developed successful inbound marketing campaigns and SEO campaigns and built a solid marketing foundation and automation.
Cyril was then keen to further improve his SEO knowledge and tackle new SEO projects more granularly.
As a result, Cyril has spent the last four years managing the SEO department for a digital currency enterprise, a modular home company, various e-commerce stores, and working for a US-based link building agency.
SEO
PPC
Find The Best Coffee Stores
In One Glance
Primarily As a Contractor.
SEO and link building campaigns for e.commerce stores and various sites such as an internet provider comparison tool.
Managing the SEO department for a digital currency enterprise and a modular home company.
Built a solid in-house marketing foundation and automation for a fast growing property group to move its marketing team in-house.
Managed the marketing department for a consulting group and their selected clients – along with facilitating over 200 sales and marketing workshops.
Managed paid ads to sell event tickets for coaches and consultants.
Designed and facilitated self-development workshops. to help people improve their communication skills and self-confidence.
SEO Results
After numerous on-page optimisation, technical audits, keyword research, competitor/traffic/content/gap/trend analyses - and a few turmeric lattes.
Skills And Titbit Stories
Learned from wins, trials, and an insatiable curiosity.
Professional Story Before Australia
Before moving to Australia, Cyril worked as an assistant store manager for three years. Then, he shifted his leadership and management skills into the real estate world.
ERA CTI
• Assisted home and apartment owners in selling & marketing their properties.
• Created online marketing campaigns for each listing in order to profitably market the property.
• Provided legal, economic & market advice to prospective property buyers.
• Prepared legal documents for sales contracts.
• Team leadership & coordination.
➤ Awarded Top Three Sales Executive for 2009 – and #1 Sales Executive for 2010
➤ Led the sales team to generate over $280,000 in revenue per month, exceeding the target of $200,000
➤ Awarded a trip to Tunisia from our mortgage officer for providing the second highest number of business referrals
➤ Facilitated time and tasks management training as well as sales training
Nature & Découvertes
The first managerial role was with Nature & Découvertes, which had over 100 employees generating over $20 Million.
• Supervised and mentored the sales team to promote the company’s loyalty program.
• Managed stock and over $30,000 in monthly orders.
➤ Trained and led 15 sales team members toward achieving the highest number of loyalty membership signups across 60 stores
➤ Increased Storage Space by 20%
Eurocave
Utilised events and marketing skills to coordinate the launch of a new product, Vin au Verre, in southeast France.
➤ Exceeded Sales Targets by 10% in the First Year and by 25% in the second year
➤ Promotion to Relief Manager within four months
Pâtisserie Sansano
The first job was in the family business, where the most challenging part was to not eat all the chocolate cakes or lemon pies but sell them instead.