From DR 0 to DR 53
Our goal was to build the DR and improve rankings in the AU Market. The website was planned to be a source for beginners for all things crypto-related, an educational hub for a new economy. The crypto niche was highly competitive, and them being a newly launched website with 0 domain authority in the search, there was no way to outrank the competition. We had a challenge ahead of us to build the domain authority in the niche by acquiring quality backlinks from authentic domains.
Leveraging Links to Boost Organic Traffic on Priority Pages
The site had already built a crypto coin directory and a couple of educational posts on the blog. However, the overall content of the website was lacking in SEO, with no target keywords, no proper formatting with heading tags, and no visuals to break down big chunks of text for easier readability.
Our objective was to increase traffic to the site in general and build a solid backlink profile that would secure a solid online presence in the market.
Solution
I first started by researching competitors to identify the optimal number of monthly backlinks necessary for the domain to withstand the competition in the niche. After the initial research, I noticed that the content was not optimized for SEO which meant the on-page was in a dire need of optimization and proper content creation. I talked with the owner and explained that the link building alone won’t solve the problem.
We needed to work on their content strategy asap. Since they didn’t have an in-house SEO team, I closely analyze their blog section and provide optimization suggestions along with topic ideas that could help us build quality links.
Our goal was to find a solution that would allow us to develop massive amounts of landing pages and be a link-bait asset in our link-building campaigns. As a result, we came up with a plan to create a worldwide crypto ATM locator that allows finding an ATM by typing your city name. As a result, we were able to launch .edu resource link building campaigns and gain invaluable backlinks from educational institutions.