It all started with Keap
A great quote I once heard is “the easy road becomes hard, the hard road becomes easy”.
This proved to be true when building elaborate email and SMS campaigns.
An interesting fact is how confusing it felt whilst learning and how clear and easy it seems now.
A/B testing has always been fascinating to me, trying to find the best subject line or CTA.
I often used my findings to organise games with the team – asking them to guess what subject line or CTA or email overall had the best performance. In fact, how do you properly measure their performances?
